About us
Britain's energy system needs an upgrade, and electrification is the answer. Cheaper bills, better homes, thriving industries, and secure, homegrown energy are all within our grasp. But today, high electricity costs and dependence on volatile gas markets hold us back. We are calling for urgent reform to fix this. By switching to upgraded, affordable electric technologies, we can bring bills down, modernise homes and businesses, and build a stronger, more resilient economy across the whole of Britain.
Backed by EDF and Octopus Energy, Electrify Britain is a campaign working with people, businesses, and decision-makers across the country to deliver this change. From new homes to small businesses, from community solar to heavy industry, electrification can be our national success story. Our campaign is dedicated to driving a national upgrade to affordable, modern electric technologies across homes, businesses, industry and communities.
The opportunity is clear: fairer energy bills can drive adoption of these technologies, unlocking huge benefits for homes, businesses, and industry. By tackling unfair bills, we can make energy more affordable and help Britain thrive. If you agree that it's time to modernise Britain's energy system and make it work for everyone: join us.
Meet the leadership team
Camilla is CEO of Electrify Britain, leading efforts to accelerate the UK’s transition to clean energy. With extensive experience in climate strategy, she has played key roles in UK climate policy and global climate action. As CEO of Electrify Britain, Camilla drives efforts to accelerate the adoption of electrification that boosts economic growth and improves everyday life.
Ben brings vast experience in energy policy and political strategy. He was most recently Director of Energy and Environment at Public First and now leads our policy and advocacy work, from shaping reforms on domestic energy bills to building coalitions to push industrial electrification. His goal is to make electrification not just the obvious individual choice, but a national priority.
Get in touch
Reach us by email with hello@electrifybritain.org
